Blazer convenience
Rebrand • Naming • Logo Design • Typography • Visual Identity
Blazer Convenience is a rebrand of UAB’s Blazer Kitchen, created to shift the perception of the program from a traditional food pantry to a more accessible and welcoming campus resource. The name change from Blazer Kitchen to Blazer Convenience emphasizes the program’s helpful and open nature while moving away from the assumption that it is simply a place for cooking or preparing food.
The new identity combines a food-inspired symbol with a distinctive typographic system to create a visual language that feels both familiar and approachable. The resulting brand was designed to communicate convenience, accessibility, and community across a range of applications while maintaining a connection to UAB’s Blazer identity.
