Magic City fILM fESTIVAL

Magic City Film Festival is a fictional film festival inspired by Birmingham, Alabama, and its nickname, “The Magic City.” The project explores a visual identity that combines contemporary design with influences from classic cinema, celebrating film and filmmaking across genres, styles, and generations. Through typography, color, and distinctive graphic elements, the identity creates a cohesive visual system across promotional materials and festival merchandise. The result is a modern, recognizable brand that celebrates cinema’s rich history while looking toward its future.